Regional Admissions Counselor - San Antonio

The Regional Admissions Counselor supports Tarleton State University’s undergraduate enrollment goals by engaging with prospective students and introducing them to the academic opportunities and student experience available across campus locations. This position plays an important role in expanding awareness and guiding students through the enrollment journey.

University Recruitment at Tarleton State University is a collaborative team committed to increasing enrollment through a unified approach to student outreach. While individual roles are primarily focused on either undergraduate or graduate recruitment, all staff are expected to maintain a broad understanding of both areas. All team members contribute to on-campus and virtual recruitment efforts across Tarleton State University locations, including Stephenville, Fort Worth, Waco, and Texas A&M-RELLIS.

This is a remote position based in San Antonio. The Regional Admissions Counselor must reside in the region and be able to travel locally for recruitment events and occasionally to other locations across the state, including Tarleton State’s multiple campus locations. General working hours are Monday through Friday, 8:00 AM to 5:00 PM or as business needs indicate. This position requires a flexible work schedule with regular evening and weekend hours, especially during peak recruitment periods.

Job Duties and Responsibilities:

Recruitment and Student Engagement | 60%

• Serve as a first point of contact for prospective students, helping them learn about Tarleton State and navigate the early stages of the enrollment process

• Represent the university at college fairs, school visits, transfer events, and community-based outreach in assigned regions

• Deliver informative and engaging presentations for small and large groups in both in-person and virtual settings

• Develop relationships with counselors, advisors, and community partners to support outreach and provide helpful guidance throughout the enrollment journey

• Share accurate information about academic programs, admissions requirements, financial aid, TSI, scholarships, housing, advising, and orientation

• Participate in recruitment events with professionalism, preparation, and attention to event expectations and guidelines

• Manage travel logistics and event materials, ensuring readiness for setup, follow-up, and communication with prospective students

Administrative and Communication Support | 30%

• Communicate with prospective students across multiple channels, including text, call, email, and direct mail

• Maintain accurate records of outreach, travel, and recruitment activity using the CRM system and other engagement platforms

• Review and update student records to ensure data accuracy, identify errors, and support the integrity of the university’s prospective student database

• Prepare and submit event summaries, travel documentation, and other required reports

• Coordinate travel arrangements, including vehicle rentals, lodging, and meals, in accordance with university policies

• Complete post-travel expense reports and ensure timely submission for reimbursement

Additional Responsibilities | 10%

• Support campus visits for prospective students, families, school personnel, alumni, and other guests, as needed

• Assist with on-campus events such as preview days, open houses, and orientation programs

• Contribute to the planning and delivery of virtual events and information sessions

• Collaborate on the development of student resources, presentations, and other content

• Stay informed on institutional updates and trends in higher education that impact student enrollment

• Contribute to process improvements and support special projects as assigned

Required Education and Experience

• Bachelor’s degree in applicable field or equivalent combination of education and experience
• Three (3) years of experience in higher education, sales, marketing, event planning, or a related field

Required Knowledge, Skills, and Abilities

• Communication: Strong written and verbal communication skills with the ability to engage a wide range of audiences professionally

• Organizational Skills: Balance multiple responsibilities, adapt to shifting priorities, and maintain consistency in a fast-paced environment

• Detail Orientation: High attention to detail and a commitment to excellent student service

• Presentation Skills: Comfortable with public speaking and delivering presentations in person and online

• CRM and Data Systems: Ability to use platforms such as Salesforce and Capture Higher Ed to manage prospective student engagement and support data accuracy across recruitment processes

• Technology Proficiency: Comfortable using office productivity tools and travel-related software to complete daily tasks and submit reports

• Adaptability and Initiative: Able to work independently in a remote setting while contributing to a connected, mission-aligned team

• Travel Expectations: Ability to travel to a variety of work locations, including frequent overnight travel

• Physical Requirements: Ability to lift up to 50 pounds and stand for extended periods of time during recruitment events

• Schedule Flexibility: Willingness to travel frequently and work flexible hours, including evenings and weekends, as required by recruitment events and operational needs

Essential Regional Functions

• Must reside in San Antonio and be able to travel to campus 4-6 times per year

• Primary travel will be in South and Central Texas.

• Ability to work remotely with reliable internet access and space to store recruitment materials

• May need to use a personal vehicle for travel to events, with mileage reimbursed per state regulations

• Must be able to work remotely with reliable internet access and space to store recruitment materials

• New hire orientation and onboarding will take place in Stephenville

Salary

Commensurate with experience

Salary Range

The target base annual salary range is $47,000 to $55,550 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

• Family Education Benefit (Tuition Scholarship) – scholarship opportunities for Tarleton employees, their spouses, or their dependents available after 6 months of continued full-time employment. Click the link to learn more about this incredible Texan benefit

• Masters Educational Assistance – is designed to invest in and assist employees further their knowledge, skills, and job effectiveness through 100% of eligible tuition and fees being paid on enrollment. Click link for additional guidelines and details

Employee Health, Wellness, and Financial Planning

• Fully covered employee health insurance

  • Reimbursement of Insurance Premium Deductions! The State of Texas contributes to eligible employees’ insurance coverages as of the 1st day of the month following 60 days of employment in an eligible position. For those who elect coverage PRIOR to the first of the month after 60 days of employment, Tarleton State University will reimburse employees the State contribution towards health coverage during those first 60 days.

• Dental insurance

• Vision insurance

• Retirement and Insurance programs

Paid Leave

Tarleton employees enjoy one of the greatest PTO packages in the area

• Paid sick leave

• Holiday pay

• Vacation

• Longevity pay

• Paid Birthday Leave

Other

• Complimentary tickets to all Athletic and Performing Fine Arts events!
  • Tarleton Employees enjoy two complimentary general admission tickets for athletics and performing fine arts events on campus!

• Employee Wellness Release Time

• Staff Gym Membership Discount with Campus Recreation

• and more!